I used to think that Branding was for giant businesses like Apple and Verizon. I thought I could be more artistic and have a lot of variety. My clients would love that, right?
But when I started re-building my website from scratch, I noticed that the places I liked best, were consistent in their chosen color pallet and wording and design.
And you won’t believe what happened when I applied that to my own website.
Here we go.
Now you’ll hear many teachers of marketing, talk about branding your website and blog. But I imagined that this was using certain colors and a logo.
Well, that’s part of it but I learned there was more to it than that. I like variety but as I studied my own searching and following habits, I saw that I felt more comfortable, even safe, when I recognized the branding from my favorite websites.
I asked around about my friend’s habits. And they were doing THE SAME.
So, I decided to jump on the branding bandwagon.
Have you been struggling to get noticed on social media sites like Instagram, Pinterest and Facebook?
Does it seem like you’re putting out your best work and it hardly gets noticed?
Are you looking at other bloggers and wondering what in the world gets them noticed?
I’ll bet your bog posts and images are as good or better than theirs.
I bet you look at some viral videos and shake your head at how they could ever get noticed so much.
It comes down to branding and planning.
You have to put yourself out there and that means getting noticed.
If getting noticed is sending you to hide out in your closet, then maybe business isn’t the right place for you.
But if you’re ready to attract clients to your products and services, it might be time for you to use consistent branding.
Branding does include a color palette. And it doesn’t mean consistent letter fonts. But there’s more to it than that.
To find out more about branding strategy, come on over to my Facebook group. It’s free to join and I’m going to continue this discussion there right now.
My group is #SmartCookiesHub. I’ll see you in the Facebook group.
Are you thinking of planning your business for the next year but don’t know where to start?
You need a Roadmap of where you’re going and you can have my FREE Pretty & Smart Business Roadmap here.
This FREE roadmap will help you cut through the noise and give you a clear path to follow.
One more thing, if you want to hang out with me and other online business owners, make sure to click here to join my FREE private Facebook group.
But when I started re-building my website from scratch, I noticed that the places I liked best, were consistent in their chosen color pallet and wording and design. Click To Tweet
Branding does include a color palette. And it doesn’t mean consistent letter fonts. But there’s more to it than that. Click To Tweet
A graduate of the Hypnosis Motivation Institute, Angie J. Hernandez, C.Ht., has her private practice in Milford, Indiana. She is certified in hypnotherapy by the Hypnotherapist's Union Local 472. Angie is the author of "Weight Loss Epiphany: The Workbook" and "The Pretty & Smart Planner. You can find out more about Angie and how to schedule private sessions by calling (574) 658-4686.